Breanna Musgrove
Creative Direction & Strategy, Brand Storytelling

︎Creative Strategy (👋️ from my brain)

Creative is often referred to as ‘magic’ in the business world which implies that great work comes to fruition like ✨️✨️✨️✨️. The reality is a little less effortless and a lot more planned. Over the years I have supported many creative teams in their strategic thinking—bringing structure to creative work and guiding cross-functional projects to success. This work has focused primarily on brand and content but not exclusively so—extending into team training, trend forecasting, journey wireframing, naming conventions and creative competitive analysis.

Vancouver, CA