Breanna Musgrove
Creative Direction & Strategy, Brand Storytelling

︎Creative Strategy (👋️ from my brain)


Creative is often referred to as ‘magic’ in the business world which implies that great work comes to fruition like ✨️✨️✨️✨️. The reality is a little less effortless and a lot more planned. Over the years I have supported many creative teams in their strategic thinking—bringing structure to creative work and guiding cross-functional projects to success. This work has focused primarily on brand and content but not exclusively so—extending into team training, trend forecasting, journey wireframing, naming conventions and creative competitive analysis.



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Vancouver, CA